LE SCAN SPORT – A study carried out by Footpack reveals which equipment manufacturers are most present in the French championship.
Every start of the season is an opportunity to admire the new pairs of crampons worn by the players and the new tunics – sometimes with an original design – displayed by the teams. But who are the most present equipment manufacturers in Ligue 1? Footpack, a site dealing with football equipment news, asked itself the question and delivered its conclusions in a study carried out between the 5e and the 9e day of the French elite.
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Adidas dethrones Nike for crampons
Unsurprisingly, Adidas, Nike and Puma dominate the footwear market in the French championship. Together, they represent no less than 98% of the crampons worn on the lawns of France. Even more speaking, only eight players do not play with a model created by one of these three OEMs. For the first time since 2012, the best market share goes to the brand with the three bands, which totals 44.73% of use. Worn among others by Lionel Messi, Angel Di Maria, Burak Yilmaz or Georginio Wijnaldum, pair Adidas X Speedflow is the most popular among Ligue 1 footballers.
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If Adidas is in clear progress, Nike, for its part, is in free fall. “Since the 2013-2014 season, Nike reigned supreme at the feet of Ligue 1 players. With up to 65% of the vote in 2017-18, the brand had put its paw on the French championship. After being pushed around last season, Nike is now ahead since 45% of Ligue 1 players wear Adidas studs, ahead of Nike, 32% and Puma, 21%”, Reports the study.
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The most expensive jersey is that of … Paris Saint-Germain
As far as the jerseys are concerned, nine equipment manufacturers share the twenty French teams. Adidas, again, and Kappa are the best represented. They dress four clubs each and “ahead of PUMA, and its three clubs under contract but also Nike, Macron and Le Coq Sportif»With two teams under contract. Patrick, New Balance and Umbro are also present in the championship and all three provide only one training each.
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In recent years, the prices of football shirts have been steadily increasing. This season, the average price of a Ligue 1 team’s tunic is € 82.74. By counting “flockings and badges», The most expensive is that of Paris Saint-Germain (€ 115.99), ahead of that of the Girondins de Bordeaux (€ 114) and Olympique de Marseille (€ 113). “On the other hand, the Stade de Reims jersey is the cheapest. [flocage et badge compris, ndlr] with a price of € 89.95», Specifies the study.
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