“Token fans”, the new El Dorado for football clubs

Messi will be paid in part with these cryptoassets that reinvent the relationship between supporters and their favorite teams.

Lionel Messi, the new recruit of Paris Saint-Germain (PSG), was awarded part of his salary in August in “$ PSG fan tokens». A first for a star of such stature. Beyond the traditional football shirts, supporters around the world are now meeting around l’application, which markets these fan tokens. These digital tokens in the colors of the teams allow sports enthusiasts to influence certain decisions within their favorite club. The platform, created three and a half years ago by Alexandre Dreyfus, co-founder of Winamax, now has nearly 1 million users worldwide.

The goal is simple: buy tokens, and transform them into voting rights. For example, in February 2020, it was possible to choose the message embroidered on the armband of the player Thiago Silva, former captain of the PSG team. Three options were available: “50 years, 40 trophies, 1 single passion”, “Our story will become legend”

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