New York / 16.09.2021 10:06:17
The American Football League (NFL) launched a new advertising campaign and commercial promotion aimed at his Hispanic fans.
On the occasion of Hispanic Heritage Month (which starts on September 15 and ends on October 15), the NFL unveiled the initiative, called ‘For the culture’, which includes a new line of caps, t-shirts and jackets showing the “ñ” in the letters NFL, as well as a scholarship program and an advertisement featuring the Puerto Rican singer Ozuna.
“We really want to celebrate the vitality, similarities and differences within the Latinx community through our new ‘Por la cultura’ campaign,” said Javier Farfán, NFL cultural marketing strategist.
“We know that the culture of our fans varies by region and by country of origin. They have different language preferences. We wanted to create a year-round platform that celebrates that diversity and uniqueness to consistently inspire enthusiasm, ”he added.
The Hispanic fans of the NFL
American football has more than 29 million Hispanic fans in the United States, according to data from the American league. In Latin America it is popular especially in Mexico, where, the NFL has said in the past, there are a few 25 million fans. The Pittsburgh Steelers, Dallas Cowboys, New England Patriots, Las Vegas Raiders, and San Francisco 49ers are some of the most popular teams there.
Scholarships for Hispanic Students
For your campaign, the NFL and Ozuna They became allies con la Hispanic Heritage Foundation para offer scholarships to Hispanic students who have contributed to the world of sports. The scholarships will be used to support their college education or help them with their community service work.
“NFL teams to announce program (scholarship) and will encourage local nominations, and the national ad campaign will also give the voice to this opportunity, ”said NFL publicists.
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