The new Dortmund Champions League jersey caused a lot of anger among BVB fans. Now outfitter Puma has apologized.
CEO Björn Gulden, once a football professional himself, on dpa request: “We regret the anger of the fans and would like to apologize to them.”
Borussia ran with the neon yellow fabric in the Champions League against Besiktas Istanbul. The design of the jersey differs from the standard jersey, among other things it does not contain a recognizable club crest.
Gulden continues: “The fans’ criticism relates to the fact that the BVB logo is simply incorporated into the material several times tone on tone and is embossed larger on the shirt chest, but is not clearly highlighted as the club crest.”
On the neon yellow shirt (supposed to be reminiscent of the cult jerseys of the 90s) a bold black lettering “BVB 09” shines, underneath the sponsor “Evonik” in purple.
Inadvertently, however, the jersey was released on the internet earlier this week. The fans ran storm.
According to BILD information, the Pott Club reacted to this and subsequently had a logo stamped on it.
Problem: It can hardly be seen with the naked eye, it’s just a watermark. BVB couldn’t do it any other way, because the original jersey had already been registered with Uefa.
Gulden promises BVB fans that such a shitstorm will not happen again: “We have really taken the feedback to heart and will take it into account for future jerseys – just as in the past.”
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