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Reims-PSG: audience card in Spain for Messi’s first match

Who said that Ligue 1 was no longer of interest? The Sunday night poster between PSG and Stade de Reims was the most watched event of the day in Spain. The fault, of course, with a certain Lionel Messi. Broadcast in clear on Telecinco, the Parisian victory attracted more than 2.2 million spectators on average. A peak of 2.92 million was noted around 10:27 p.m., shortly after the entry into play of the former Barcelona, ​​according to figures released by Mundo Deportivo on Monday.

The meeting was also available on Twitch, thanks to the channel of influencer close to Messi, Ibai Llanos. The streamer (7.6 million subscribers) claims to have reached a peak of 500,000 people on his live, as well as 2 million connections added over the entire meeting. “It’s absolutely crazy in Spain alone. Many thanks, from the bottom of my heart. You are very tall, ”enthused Ibai Llanos on Twitter.

Telecinco paid the rights only for Messi

Proof that Spain is still interested in its darling. Kosmos, chaired by Gerard Pique, own the TV rights to Ligue 1 in Spain for the next three seasons, acquired just after Messi’s signing in Paris. The first three days of Ligue 1 had not benefited from any media coverage besides the Pyrenees.

VIDEO. Reims-PSG: “It was incredible when Messi came into play”

For the 4th game of the season, Kosmos had only sublicensed this meeting to Telecinco to offer Messi’s first match under the colors of PSG on the Spanish mainstream channel. With nearly 20% of the market share on average over the evening, Telecinco may be tempted to repeat the same performance.

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