Shopify, a Canadian e-commerce platform and point of sale system, also allows the sale of NFT to all its users. One of the first shops on Shopify to offer NFT is that of an NBA team, which joins the Sacramento Kings: it is of the Chicago Bulls, famous for being the franchise where Michael Jordan’s talent blossomed. What prompted Shopify to include NFT sales and the Chicago Bulls to launch into this market?
As for the introduction of NFTs, we refer you to the words of the press release Harvey Finkelstein, president of the company. Through a discussion on Twitter, Finkelstein explained that: “[…] [Noi di, ndr] Shopify are making it easier for our users to sell NFTs directly through their stores. One of the first is the Chicago Bulls’ NFT store ”. A few lines below, the president states that “Before Shopify offered this capability, the traders would have to sell [i NFT, ndr] through third-party marketplaces, therefore with fewer controls […]”. The president claims Shopify’s mission, as “once again we are putting the power back into the hands of merchants and bringing them closer to customers. […]”.
The Chicago Bulls will be the first on Shopify to sell NFTs. For the occasion, an ad hoc sale was created, the “Chicago Bulls Legacy Collection”, which consists of the possibility of purchasing online the digital versions of the six “championship rings” received by the team with the victory of as many NBA titles. The team announced the news on Twitter and launched a to this site for the sale.
Recall that Shopify is the basis of approximately 1.7 million e-commerce sites of various sizes and turnover, on a global scale. The decision opens up NFTs to a much wider market than the niches in which it is establishing itself. To better understand the world of NFTs, we suggest you consult our guide.
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