Original title: With Bestune T77PRO 2021 as the carrier, FAW Bestune and Li Ning badminton open 1+1>2 mode
Following FAW Bestune’s announcement that it will launch a cross-border alliance with the Li Ning brand, the badminton competition jointly launched by the two has officially landed recently. On June 19th, FAW Pentium Li Ning “Five Feather Rounds” race Changchun Station and Pentium T77PRO 2021 launch conference officially opened.
For the cross-border marriage of automobile and sports, it obviously radiates and attracts many audiences. Officials stated that there were 660 participants in the Changchun station of the “Five Feather Round” event. Participants included 60 participating teams composed of FAW Group, FAW Bestune dealers, users, media from all over the country, and social badminton enthusiasts.
Among them, the badminton world women’s singles champion Wang Lin also held a badminton exhibition match with FAW Bestune employees and participating media. The on-site interactive games such as “catching the ball across the net”, “badminton touch high”, and “hit the hole” have further strengthened the entertaining, interesting and competitive nature of the FAW Pentium Li Ning Five Badminton Race Changchun Station.
“User-centered” should be the most basic element for FAW Pentium and Li Ning badminton to form the same frequency resonance. On May 18 this year, FAW Bestune officially announced a new brand strategy-“China Bestune, more enterprising” on its 15th anniversary. This coincides with the value pursuit of Li Ning badminton. The official stated that Li Ning badminton pays more attention to providing high-quality products and services for all badminton fans, and builds an interactive platform for badminton fans to influence the lifestyle and attitude of more people.
The combination of the two reflects the resonance of “user-centered” made in China, and it is also the official landing of FAW Bestune and Li Ning Badminton in “co-creating sports IP”. Taking this “Five Feather Round” event as an example, the three-dimensional and immersive event experience links the brand image with the spiritual core of young people’s enjoyment of freedom, sports passion and vitality. This kind of in-depth cooperation is Let the landing of the co-creation sports IP more convincing, on the other hand, it also builds a platform for young people to resonate at the same frequency as the FAW Pentium.
For FAW Pentium, it can achieve effective exposure to a certain extent, further integrate brand, culture, and user experience perfectly, attract young people to pay attention to FAW Pentium, and then truly penetrate the young circle to achieve efficient product value and brand communication.
Zhao Dong, Deputy General Manager of Sales Branch of FAW Bestune Car Co., Ltd.
Of course, the ignition of this event is also based on the carrier behind it. At the press conference, the 2021 Bestune T77 PRO was officially released. Zhao Dong, deputy general manager of FAW Bestune Sedan Co., Ltd. sales branch, announced the price of the new car, ranging from 105,800 to 138,800 yuan.
As the first strategic product after FAW Bestune released a new brand strategy, Bestune T77 PRO 2021 has been upgraded in the five dimensions of ease of use, safety, comfort, handling and superior quality.
In terms of new car design, the Besturn T77 PRO 2021 adopts 19-inch wheels to reduce and brighten the black area of the bumper, which enhances the recognition of the whole vehicle; the torsional stiffness of the body is 19570Nm/° and the screen with anti-reverse function further strengthens the safety of the whole vehicle ; New ergonomic seats and vehicle NVH performance optimization, to maximize the comfort of drivers and passengers; more user-friendly steering wheel, button one-key navigation function, etc., to help control more convenient and efficient. In addition, it also includes high-definition RVC reversing images, rear suspension adjustment 0.5mm/KN and other highlights.
In terms of user car purchase rights, the new car provides “518 service rights”, including 5 heartfelt promises, 1 peace of mind guarantee, and 8 enthusiasm rights, involving lifetime warranty of the entire vehicle, 30-day free return and exchange, etc., which basically run through consumers buying cars The entire “full life car ownership cycle” of car use and car ownership.
As one of the important independent business units of the FAW Group, the FAW Bestune brand has been constantly updated and iterated to enhance user perception, hoping to shape the brand image in the creation of service value innovation. The release of this cross-industry joint + new product is undoubtedly a practical innovation of the value concept of “user experience as the center”.Return to Sohu to see more
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