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the call to order from UEFA after the discarding of sponsor bottles at a press conference

With the proliferation of breaches of post-match protocol at a press conference, UEFA reminded the selections of the importance of respecting the presence of sponsors “for the development of football”.

It became the running gag of this first part of the Euro. The bottles placed on the tables of the post-match press conferences never cease to be talked about. Last week, Cristiano Ronaldo was noticed by dismissing from the field of the cameras a bottle of soda known worldwide by promoting water in the process. Forty-eight hours after “CR7”, it was Paul Pogba’s turn to hide a bottle of (alcohol-free) beer from a Dutch brand. On Wednesday, after Italy’s victory against Switzerland, the Italian Manuel Locatelli had imitated the two stars by moving bottles in turn.

Thursday evening, these bottles were once again talked about. After his team’s success against North Macedonia (2-1), Andriy Yarmolenko made the audience laugh by teasing the Portuguese and the French when passing the microphones. Unlike the two internationals, the Ukrainian striker was keen to highlight the two drinks by placing them in front of him in order to make the sponsors understand that he was available to promote them. “I can do something? I saw Ronaldo do that. I want to move (the Coca-Cola bottles) here and I want to put the beer here. Coca-Cola and Heineken, call me!», Released with a big smile the Ukrainian striker.

The affair once again returned to the carpet three hours later when the coach of Belgium, Roberto Martinez, after the success against Denmark (2-1) ended his speech in front of the cameras by touching a red bottle with his finger. of the famous soda by declaring before a smirk: “The Reds Devils love Coca-Cola.»

UEFA’s tune-up

UEFA has indicated that it will not sanction players who twist their necks in post-match protocol. But she insisted on repeating, with the Parisian, the importance of the presence of sponsors in the competition by reminding the participating teams “that partnerships are an integral part of the tournament and ensure the development of football across Europe, including for young people and women . “

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