Sky Italia’s wide-ranging acquisition of TV rights does not stop, with pay that – having lost the pulp of those in Serie A – seems willing to propose itself as an even more 360-degree stakeholder in sport. The schedule is filling up with ever new events and disciplines and now ranges – as well as from Motors to football – even from water polo to judo, passing through Athletics and many other specialties. Another important prey has arrived in the game bag of the structure of which Marzio Perrelli is vice president and is counting on the direction of Federico Ferri.
Federico Ferri
The national rugby team (Photo Alfredo Falcone – LaPresse)
Sky has in fact closed a partnership with SNRL for the broadcast of the 2022 edition of the Six Nations rugby, the prestigious tournament of the Old Continent reserved for the national teams of Italy, England, France, Ireland, Wales and Scotland, starting at the beginning of the next February. The Six Nations U20 (editions 2021 and 2022), reserved for young people, which will start next June 19, and the Women’s Six Nations, from February 2022, are also arriving on Sky. Sky managers certainly did not have to faint. The television performances of rugby – previously capable of making large numbers on generalist TV, have faded over time, in parallel with the failures and the ‘wooden spoons’ collected by the national fifteen in the main international competition. He had tried to ride the phenomenon, when the Discovery Group seemed to be in an ascending phase – in Marinella Soldi -, also collecting good results with Nove and Dmax. But then things got more and more difficult for our national team, in a perennial phase of revolution, and now it seems more natural to go through the editorial and distribution treatment of Sky. We then start with the Six Nations U20: from Saturday 19 June to Tuesday 13 July on Sky and streaming on NOW. But there will also be the Autumn Internationals, that is, the test matches scheduled for autumn in Europe and which will see the same national teams involved at the start in the Six Nations, which will compete with world powers such as New Zealand, Australia, Argentina and South Africa, current world champion. The next one will therefore be a November full of rugby on Sky, from the beginning to the end of the month, with about twenty matches on the calendar, three of these with Italy as the protagonist: on November 6 the most prestigious and awaited one against the “All Blacks ”New Zealanders, who will be followed on the 13th by the one against Argentina and on the 20th against Uruguay.
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