Not all of Cristiano Rolando’s victims are on the soccer field.
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The day before a two-goal performance against Hungary, the Portuguese star player was talked about at a press conference, when he packed two bottles of Coca-Cola to replace them with a bottle of water.
The holder of five golden balloons had just denigrated one of the main sponsors of Euro 2020.
Following this exit of Ronaldo, Coca-Cola saw its stock market value fall by 1.6%. That represents a drop in capitalization of about $ 4 billion.
After this bad publicity, the Union of European Football Associations (UEFA) reacted by recalling that Coca-Cola was an important partner without whom “it would be impossible to organize this tournament”.