From “and now Lazio announces Pippo Baudo” to the face of the radio and television host on the Vespa instead of Mou in the Testaccio mural, the news is already trending topic on social media
Not even the time to announce his appointment as head of the club’s communication strategies (as an external consultant) that Maurizio Costanzo immediately entered the trend on all social networks, climbing positions after positions and also reaching the very first places. To the amazement of the fans (Roma fans and otherwise), many wondered what Costanzo could bring to the club’s communication, while many others recalled “the work he did years ago on Totti’s image”. However, it was irony that dominated.
MEME AND TAKE AWAY
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Social media – especially Twitter – have gone wild. The first meme, the most viral, is the one with Costanzo’s face on the wasp instead of Mou in the Testaccio mural. And then, again: the holy card with “Everywhere protect me”, the jokes about “Men and women” (“I expect Mou interviewed by Giulia De Lellis and Fienga judge of” Amici “), the photomontages of the players with the iconic mustaches, the teased from derby: “Now Lazio announces Pippo Baudo”.
DOUBTS AND CERTAINTIES
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More seriously speaking, however, many fans, even this morning on the radio, frowned upon the choice of Friedkin: “They understood that in Italy we must also rely on people who matter, experts”, one of the most shared messages. Skeptics, on the other hand, underline Costanzo’s lack of experience in sport: “Football is not television, the Olimpico is not the Parioli theater”, while still remaining strong confidence in the choices of Dan and Ryan Friedkin: “If they have so decided – another message on Facebook – is fine. And a good shirt to everyone ”.
11 June – 14:43
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