The publicist and entrepreneur Carlos Alazraki and his son Mark Alazraki, director of the series ‘Club de Cuervos’, seek to break into the MX League, not only by acquiring the 51 percent of the actions of the Athletic of San Luis, but adding to the project as a partner the Mexican-American Jeff Luhnow, former manager of the Houston Astros of Major League Baseball (MLB).
When speaking of Luhnow the first reference that appears is the scandal that was uncovered a year ago on theft of signals in the 2017 and 2018 seasons at the Astros, which led to his suspension in the first instance and later he was separated from his position; it was argued that he ignored the Major League warnings.
The Alazraki weighed Luhnow’s successes as a manager franchises in the MLB, such as the St. Louis Cardinals and the Houston ninth, with three World Series rings in four disputed, above any accusation, since they intend to join efforts to make a club like Atlético de San Luis grow.
The one born in Mexico City in 1966, of American parents, is considered as one of the brightest minds in the design of strategies to rebuild sports projects from their foundations, with tools of economics, mathematics, physics and computational engineering.
Jeff had his first foray into the baseball industry in 2003, after being wanted by the owner of the San Luis Cardinals, while working as a business consultant in a company dedicated to the manufacture of denim pants. His relationship with the King of Sports was when he played in Little Leagues in Mexico during his childhood and adolescence.
His work was the development of processes to evaluate players with computer systems, in addition to optimizing the recruitment of players in Latin America and having greater success in drafts in the selection of amateurs.
In 2011, after 9 years, he left the institution with three World Series played and two won, but it was time to take on a more important challenge, the general management of the Astros, where he proposed a reconstruction based on three axes: scouting and development, an advanced statistical analysis department, in addition to strengthening the team’s academy in the Dominican Republic.
The first years were catastrophic, but his analytical and management strategies were always on his side, started looking for talent To develop it especially in Latin America, he added specialists in different areas beyond baseball to the project; in fact it was known as Harry Potter and the Cave of Nerds.
In 2017, the history of the Astros ninth changed by winning the World Series over the Los Angeles Dodgers, but in 2020 the signal theft in 2017 and 2018, for which he was suspended for a year by the MLB and then separated from the team.
Now he seeks to implement his formulas for success in soccer. He tried it in the MLS, but from his perspective the investment is greater compared to what he can make in Liga MX, where he would have already tried last December when sought the purchase of Puebla, but he did not remove his finger from the line and is on the table to be together with the Alazraki of Atlético de San Luis.
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