“Back in the consciousness of the people” – quota drop for the ARD
The ARD experienced a disappointment on the first EM matchday. The 3-0 (0-0) of Italy against Turkey saw 9.83 million viewers (36.9 percent market share). What looks neat at first is quite a crash. At the EM five years ago, 15.47 million viewers (market share 50 percent) watched the opening game between hosts France and Romania (2: 1), then on ZDF. Around 5.5 million more than on Friday evening.
“Basically we are satisfied with the quota,” said ARD sports coordinator Axel Balkausky to “Bild”: “But it is also clear that after the long Corona period, people must first come back to people’s consciousness of football. I’m sure that will happen in the course of the tournament. ”
The weak years of the DFB-Elf are also a reason for ARD why the big EM fever is not yet prevalent in front of the TV. Balkausky: “You shouldn’t forget that after the German World Cup title in 2014, the football euphoria was certainly greater here than it is today.”
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