Cristiano Ronaldo effect: the sentence in the conference against Coca-Cola

That gesture was enough, accompanied by a sentence that caused perverse and abnormal effects on the media level, because the title of the Coke collapsed; Cristiano Ronaldo he was equally decisive against Hungary, giving himself a brace that sounds like a warning to those who have already liquidated him at 36 and would like to relegate him to a corner, however blessed, of the football universe-world.

The sentence of Cristiano Ronaldo who created a case

Instead, Ronaldo still creeps in, provokes and with a few words in the press conference creates a domino effect with repercussions also on the financial side by moving two bottles of Coke, sponsor of the Europeans, and saying: “Drink water!”.

CR7 and Coca-Cola: the consequences on the stock market and in the media

Yes, because as reported Brand, authoritative expression of the Spanish sports press, after the press conference of the champion of the Juventus (for now), the American company found itself with its shares plummeting and dizzying losses: in the afternoon, the stock of the Coke in Europe it lost 1.6% with losses which – according to what was reported – could amount to around the record figure of around 4 billion euros. Indeed, the Iberian newspaper wonders about the possibility that Uefa can take measures, after what has happened.

VIRGILIO SPORT | 06-16-2021 09:19