Through a press release, the company stated that it will continue to support soccer in the South American giant. However, he pointed out that this time he will not be part of the Copa América 2021.
“Ambev informs that their brands will not be present at the continental tournament. The company continues with its commitment and support to Brazilian football, ”the brewery said in the document on Wednesday.
This is the second sponsor to lose the competition after Mastercard also got off the bus. In this way, the multinational will not expose its brand or promote advertising in this edition of the contest.
“After a deep and careful analysis, we decided not to activate our sponsorship in the Copa América 2021, in Brazil,” the US company said in a press release.
The decision to pass the national team tournament to the South American giant was widely criticized by different political sectors because it is one of the countries most affected by the COVID-19 pandemic, with about 475,000 deaths and 17 million infections.
The Copa América, in the same way, remains in suspense since the Supreme Court of Brazil will analyze this Thursday two appeals that ask for the immediate suspension of the contest, which should start on Sunday, June 13.