Written by
G.C.
the
June 16, 2021
Intesa Sanpaolo is the exclusive banking partner of the NBA in Italy. The passing of the baton from UBI Banca, former partner of the National Basket Association, Intesa is followed by the acquisition by the Intesa Sanpaolo group of the Bergamo company.
The formalization of the partnership takes place on the occasion of Playoff Semifinals, which will culminate in the Finals in July. Thanks to this partnership, Intesa Sanpaolo will be able to offer its customers exclusive benefits and experiences related to the NBA world.
«We are really pleased to give continuity to the partnership with the NBA – he declares Stefano Barrese, Head of the Banca dei Territori Division of Intesa Sanpaolo. It will be a very engaging journey for all our customers, full of fun and the universal values that sport represents. For our Group, inclusion, sustainability and innovation are an essential point of reference. We’re developing unique benefits and products to get even more into the spirit and feel part of the global NBA community. We will also promote initiatives with a strong social impact in favor of our communities ».
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