Why is the glass always half empty instead of half full? Why is it so difficult, if a club does not find the lover, to find a sponsor or otherwise people who hunt for money to put them in basketball? An answer comes from the data that are circulating (only for insiders) on the contacts that during the first phase of the championship last year took place on the various television platforms. For a fee or not. And it is also understandable why Sky gave up this sport. Do you want to know – random match – how many spectators connected on Eurosport 2 for …
Why is the glass always half empty instead of half full? Why is it so difficult, if a club does not find the lover, to find a sponsor or otherwise people who hunt for money to put them in basketball? An answer comes from the data that are circulating (only for insiders) on the contacts that during the first phase of the championship last year took place on the various television platforms. For a fee or not. And it is also understandable why Sky gave up this sport. Do you want to know – random match – how many spectators connected on Eurosport 2 for a basketball classic like Pesaro-Varese? Just over 21 thousand people. 97 thousand waltzed with the remote control and then changed channels and sports.
But things change if who broadcasts the event changes, that is, if you switch from a paid platform to a free-to-air one: on Rai Sport a match like the one that confronted Pesaro against Venice (the Venetian capital has just over half of the inhabitants of Pesaro), spectators were over 84 thousand with 413 thousand people who in any case, even if for a few seconds, tuned in to the basketball game. Of course, the size of the city counts not a little to affect the numbers of spectators: so Armani, for example, raises all the figures. But there is a difference between passing from Eursport 1-2 to Rai Sport.
But we are faced with a kind of multiplier when the games are broadcast by the so-called channels, the generalists. Here is how the numbers change radically: during the Christmas holidays on Rai 2 the match – in any case of a cartel – between Virtus Bologna and Armani in Milan was broadcast. Connection start time 5:15 pm and that is the classic one: the people who watched the game were 465 thousand, the share and that is the satisfaction has practically increased tenfold and about a third of the people who watched remained to see the comparison on Rai 2. If you add up to those who watched the game on Rai Sport, you reach almost 700,000 spectators.
These are the data from the first round of the last championship, that is, at a time when Carpegna Prosciutto offered one of the best basketball in the league. Despite this Pesaro has always traveled between 20 thousand and 40 thousand spectators.
All this to say how much the public affects the revenues of the companies, including Pesaro, and in any case what the means of diffusion of a sport means. Not only on Rai 2 the spectators have grown dramatically, but the share has also grown and that is the satisfaction. To put it, without beating around the bush, basketball doesn’t mind, it can have a good audience, but it depends on where and at what time it is broadcast.
On the surface it seems stupid but in reality it is a question that changes the cards on the table, especially for those who have to pull out the money and therefore match their name to a company.
m.g.
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