Casa base. The baseball hat returns to win in the fashion field in spring summer 2021. The merchandising accessory par excellence: it is the testimonials that change, but the peaked cap today still cannot do without its main identity, he logo. And it has really appeared everywhere, from the emblazoned heads of the It Girl to fashion shows spring summer 2021.
The baseball hat, from gadget to fashion accessory
For some it remains a gadget linked to childhood memories, a memory of the trip to Gardaland or Disneyland Paris. In the 90s and 2000s it became the off-duty style detail of the stars, gives Lady D. a Jennifer Aniston, who wore it in reverse on the set of Romantic Misunderstandings, in a photo that went down in history (1996). But the most recognizable aesthetic today as yesterday of the baseball cap is that of a merchandise object, born to support the team of the heart (it is no coincidence that the caps of New York Yankees are still in fashion), to support the politician of the moment (Donald Trump did an entire campaign) or simply to show love for a brand (Britney Spears’ passion for pink hats by From Dutch). Effortless, but indentitarian.
Diana Spencer at Guards Polo Club in 1988, in a casual look where the cap with visor is the protagonist.
The baseball caps of spring summer 2021
Of course, in 2021 the baseball hat corresponds to a way of dressing rather than a creed; first of all, the light-hearted and nostalgic one of Gen Z. Popular in TikTok videos and in the spring / summer 2021 collections of designers, who try to grab this slice of consumers thanks to luxury products with a high price, but much more accessible of an It Bag or a handmade embroidered dress. The case of the baseball cap of Celine, protagonist of the catwalk and popular on waiting lists. Distinguishing features: neutral colors, initial C on the front, visor. A college aesthetic that doesn’t stray far from the best-selling cult ever, the baseball cap by New Era.
The look with the baseball hat according to Celine SS21.
Many, many reinterpretations, equally recognizable. Like the tie-dye patterns of Kangol, affordable and loved by the very young. And those who throw (slightly) subliminal messages: More Joy per Christopher Kane, Sporty&Rich for the homonymous brand, king of the lockdown with its leisurewear items, up to the talking animals of Goorin Bros. I logos to show off? Ganni clearly, the old / new TB of Burberry, the revived Guess and the classic FF of Fendi. There is no shortage of versions designed for the Millennials, less hardcore fans: the raffia baseball hat by Prada, striped patchwork for Polo Ralph Lauren, in solid color nylon for Rick Owens (in co-lab con Champion), up to the black leather baseball hat, timeless (Borsalino).
Patchwork and nostalgic, the Polo Ralph Lauren cap SS21.
How to wear the peaked cap today
The secret to wearing the baseball cap today? Don’t think about it too much, as someone born between 1995 and 2012 does, or copy closely the divas of the past, a popular activity in the ranks of Gen Y. On the one hand Kendall Jenner in a skimpy bikini and hat with a New Era camouflage visor to shelter from the sun, on the other hand the look studied to Diana Spencer, with the t-shirt, the maxi oversized blazer and straight jeans worn in Texan boots.
Anyhow, an affirmation of belonging to a community, which today rhymes with style. Loud and clear.
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