Posted8 June 2021, 13:39
Beer and sport go hand in hand, at least if the spectators are to be believed. In the United States, the “beer bats” phenomenon is attracting more and more clubs and fans.
A marketing coup that exceeds expectations. Since receiving permission to replay after the stop imposed by the Covid, the Myrtle Beach Pelicans have found how to delight their supporters, according to the site “ballecourbe.ca”.
The staff of the team playing in a minor league baseball decided to offer “Beer Bats” – “beer bats” in French. A stroke of genius, in view of the result, which was further boosted when it was launched, the filling of its glass costing only one dollar.
Social networks then did the job. Many Internet users have sought to obtain these unusual glasses, similar to large flutes in the shape of their favorite instrument.
The Pelicans came close to pocketing the jackpot, but licensing issues prevented the sale of these eccentric tumblers on their website.
The big ones get started
Several supporters of other clubs also appreciated the idea and called on the managers of their online teams. On Friday, the Oklahoma Dodgers, who play in Major League Baseball (MLB), the highest division in the United States, announced the launch of the beer bat in their colors.
It seems that when all clubs will come up with this type of item is only a matter of time, given the excitement in the stadiums that have adopted it. And it’s already off to a good start!