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Adidas is the new technical supplier of Fortitudo Pallacanestro – Fortitudo Bologna 103

Today morning, at the Milan office of adidas Italia, a multi-year partnership agreement was signed between Fortitudo Pallacanestro and the three-stripe brand which becomes the new technical sponsor of Effe.

Great and legitimate satisfaction in the words of the President of Fortitudo Pallacanestro, Christian Pavani, which states: “We are really happy to have signed a partnership of this type, creating a partnership with a brand like adidas, known and established all over the world. I am convinced that we will be able to give a great boost to our merchandising sector, which will be entirely renewed and redesigned, to offer a new range of very attractive products for our fans and enthusiasts.”.

In turn, Irene Larcher, Sr. Director Brand Activation adidas comments: “Basketball represents an important and strategic category for adidas, signing an important partnership like the one with Fortitudo Basketball represents an important step to be able to speak directly and credibly to fans of this sport with a team of undisputed importance on the national scene “.

Adidas will provide Effe with all the game, training and representative material for both the first team and the entire youth sector.

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