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Why Nike broke up with Neymar

The end of the collaboration between Nike and Neymar last year was considered a great quake. The company had sponsored the soccer star for 15 years. Now new details come to light.

Nike said goodbye as a sponsor of soccer superstar Neymar last year – after 15 years of cooperation. The sporting goods manufacturer gave no reasons for the end at the time. The American “Wall Street Journal” now claims to have obtained explosive information: The separation should not have been about money – but about the allegation of sexual harassment. Neymar’s contract with Nike was supposed to continue for eight years, the report says.

Accordingly, a marketing employee from Nike accuses Neymar of trying to force her to have oral sex in his hotel room in New York in 2016. She coordinated various activities for him and his team there. The “Wall Street Journal” reported on this, citing unknown sources and documents viewed by the news magazine. The woman reported the incident to her friends and Nike colleagues. In 2018, she officially filed a complaint with the company. The company then initiated an investigation.

According to the report, Neymar denies the allegations. A spokeswoman told the Wall Street Journal: “Neymar Jr. will vigorously defend himself against these baseless attacks if an allegation is made which it has not yet done.” She also reiterated that Nike and the footballer had split up for commercial reasons.

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