Looking at the euroleague sponsorships, namely naming rights in particular, Turkey has a great financial activity in European basketball.
Considering that its economy is much lower than football and its popularity is higher than other sports except football; basketball is a significant marketing channel.
I think that as a result of a decision before the state, the biggest brand of the country, Turkish Airlines and other companies are encouraged.
It may also be very easy to access basketball in schools and on the streets.
t: easy experienceability and likely to have financial investments
