NBA unveiled its new campaign today That’s Game, that will be launched Saturday 22 May, with the start of the 2021 playoffs. The initiative, which will also continue during the next season with the 75th anniversary of the NBA, wants highlight the most important moments on and off the pitch, from the most iconic matches to the impact of players in the community. The new campaign, in partnership with Translation LLC, aims to demonstrate how the NBA has advanced basketball, developed community and influenced culture throughout the league’s history.
‘That’s Game’ will launch with a series of 4 television commercials narrated by Idris Elba, Golden Globe and SAG Award winning actor, director, musician and activist, who will be accompanied by the original composition by producer Jon Batiste, recent winner of an Oscar 2021 for best soundtrack with Soul. Director Emmanuel Adjei directed the commercials that will air worldwide in 15 languages. Each country will see the collaboration of local celebrities as the voices of the campaign. As for Italy, Fedez, rapper and songwriter, winner of an MTV Hip-Hop Award, will be the narrator.