The Bolognese company Macron, a leading international brand in the teamwear sector, will be the new technical sponsor of the red and white club for the next five sports seasons.
Macron, which has recently inaugurated its new headquarters in Valsamoggia, has been operating since 1971 in the world of sportswearor, by placing his brand on dozens and dozens of important clubs throughout Europe in the world of football, basketball, rugby, volleyball and many other team sports.
The signing of the agreement between Macron and Reggiana Basketball coincided with the study and development of the match kits and technical clothing that the red and white will wear starting from the next competitive season. A collection that in the Macron style is characterized by technicality, exclusive design and attention to detail and where the Macron Hero represents the team spirit, determination, hard work behind every result.
“We are very happy with this agreement with Reggiana Basketball – commented Gianluca Pavanello, CEO of Macron – which represents a great reality in the Italian and European basketball scene. Reggio Emilia is a city that fully lives the passion for sport and that follows its teams with attention and transport. We are happy to technically support the best of sport in Reggio Emilia with our products and also offer the fans a line of clothing that further increases the sense of belonging to the club’s colors ”.
“We are proud to link our brand to an excellence of our territory, which has now taken root throughout Europe – he has declared Alessandro Dalla Salda, CEO of Pallacanestro Reggiana – Macron has been working for several years with clubs of the highest continental level, both in basketball, but also in football and in general throughout the world of team sports. With this multi-year agreement we are convinced that we can open a new important cycle with Macron, also enhancing our merchandising and working on important initiatives that we will be able to offer to our fans ”.