Mutua Madrileña, the main sponsor of the Mutua Madrid Open, this year has raffled off 70 tickets to attend the tennis tournament, a totally new initiative on Instagram #ElSonidoDelTenis. Through this action, Mutua challenged all tennis lovers to identify which players corresponded to the screams that were reproduced through different publications on their Instagram channel (@lamutua). Among the protagonists were some of the best current ATP and WTA players, as well as retired historical tennis players. More than 1,000 users participated in the contest, which generated more than 2 million impressions on Instagram for the company.
#ElSonidoDelTenis is part of Mutua Madrileña’s digital and social media strategy, which seeks to maintain a direct and close communication with your stakeholders, through the dissemination of content and impact initiatives.
In social networks, Mutua has been present since 2011. Currently, it has more than 185,000 followers in 13 different profiles.