Home Sport news Great success of the #ElSonidoDelTenis initiative of Mutua Madrileña

Great success of the #ElSonidoDelTenis initiative of Mutua Madrileña

by archysport

Updated:05/05/2021 00:09h

Keep

Mutua Madrileña, the main sponsor of the Mutua Madrid Open, this year has raffled off 70 tickets to attend the tennis tournament, a totally new initiative on Instagram #ElSonidoDelTenis. Through this action, Mutua challenged all tennis lovers to identify which players corresponded to the screams that were reproduced through different publications on their Instagram channel (@lamutua). Among the protagonists were some of the best current ATP and WTA players, as well as retired historical tennis players. More than 1,000 users participated in the contest, which generated more than 2 million impressions on Instagram for the company.

#ElSonidoDelTenis is part of Mutua Madrileña’s digital and social media strategy, which seeks to maintain a direct and close communication with your stakeholders, through the dissemination of content and impact initiatives.

In social networks, Mutua has been present since 2011. Currently, it has more than 185,000 followers in 13 different profiles.

See them
comments

.

READ Also:  Russian Athletics Federation does not have enough funds to pay the fine imposed for anti-doping violations - Athletics - Apollo.lv - Sports
0 comment
0

Related Articles

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.