Big market since the genesis of the NBA, the Lakers have rarely had trouble securing big signings since their inception. The one they have just signed will however carry until… 2041, ie in 20 years!
They had somewhat lost their characteristic attractiveness over the last decade, weighed down by the tyranny imposed by Kobe Bryant. However, the Lakers have managed a comeback in recent years in the NBA, symbolized by the successive appearances of LeBron James and Anthony Davis in LA, as well as by winning the title in 2020.
Since these XXL arrivals, the angeleno franchise once again attracts pretty names, who no longer hesitate to give up a good salary to evolve there. From a business standpoint, it also continues to thrive. The proof, with the last 20 years long contract signed by Jeanie Buss, to make the Staples Center the theater of the Purple & Gold matches!
In a press release, the owner was obviously delighted with this agreement reached with the owners of the legendary room.
We are delighted to extend our partnership with AEG. Staples Center ranks among the best venues in the world for playing and watching basketball, and we’re proud to be able to call it our home for two more decades.
After having written a good part of their history in the Inglewood Forum, the Lakers settled in this arena, located in the heart of the city, in 1999. They thus won 6 of the 17 titles of their list, and hope to lift a 7th Larry O’Brien trophy there within a few weeks.
Dan Beckerman, Managing Director and Chairman of the AEG Group, owner of the building, also welcomed this new agreement.
There is no doubt that our partnership with the Buss family and the Lakers has solidified the hall’s legendary status since its inception, and delivered some of the most memorable moments in sports and entertainment history. to the fans. We look forward to another 20 years of this successful partnership with the Lakers, and believe the investments made will ensure the STAPLES Center continues to be the epicenter of sports and entertainment, hosting the world’s most exciting events.
The Clippers, meanwhile, should put their bags in their brand new setting … Inglewood by 2024.
After more than 20 years of fruitful cooperation, the Lakers and the Staples Center have therefore chosen to continue their cohabitation over two more decades. Something to rejoice the fans of the team, who for the overwhelming majority have adopted this already iconic room.