Adidas announced a special collaboration with ‘South Park’ to launch special edition tennis shoes, inspired by Towel. The launch in the United States is not yet official, but some reports mention that they are planned for April 20, the date on which International Marijuana Day is celebrated unofficially.
The universal mentions that an official Adidas source confirmed that the tennis shoes will be launched in Mexico, but there is still no official date for its launch.
The model that will be used in tennis is the Campus 80, which will be predominantly purple. In the case of the materials, they are plush and resemble a towel, with the company’s characteristic three stripes in white.
The most interesting thing comes in the tab that has the eyes of the character in white, the detail is that, when exposing the tennis shoes to the sun, the eyes will change to a red hue with blue.
At the back of the two tabs we will find two phrases:
- “Don’t forget to bring a towel.” – Don’t forget to bring a towel
- “I have no idea what’s going on” – I have no idea what’s going on
In addition to the phrases, it will also have two small compartments to store any object the size of a keychain.
Towelie is a character genetically engineered by Tynecorp, a fictional ‘South Park’ company and its debut was in the fifth season of ‘South Park’ with other random appearances to recommend citizens to use a towel, although on other occasions he also prefers to smoke marijuana with the theme of ‘Popeye’ in the background.