It is also back to school for the 2,000 clubs of the French Badminton Federation (FFBaD) impatient to find their licensees. To support this recovery, the FFBaD wanted to deploy a back-to-school campaign with a creative and militant approach in its way of promoting the strengths of its discipline. After maintaining the link with its 190,000 licensees thanks to the deployment of outdoor badminton and the establishment of a reassuring health protocol for the players, the FFBaD intends with this campaign to conquer a new audience like its practice: mixed, intergenerational and inclusive.
https://www.youtube.com/watch?v=NefPUfaDvq4
The FFBaD creates the event with a clip around the slogan: “Forget preconceived ideas. Badminton, more than a sport: a state of mind. Join the team! “. Produced by the Eligans agency, with the codes of the clips usually reserved for equipment manufacturers, this video aims to break down the prejudices surrounding badminton. The tweets used in the clip are real messages that were posted on the web. The players smile, have fun and prove by the speed of their shots that badminton is… much more than a sport!
The FFBaD is also launching a triptych of posters highlighting factual data that restore the attractiveness of badminton and respond to the received ideas that persist. The choice fell on an artistic direction in flat design to bring a break with the artistic directions of competing sports and infuse modernity.
“This period has shown us how much we need to take care of our physical and mental health and therefore to play sports. By reaffirming loud and clear the sporting character of badminton and by insisting on its benefits, we invite all those who seek to exert themselves, to have fun, and to share to join our 2000 badminton clubs distributed on the whole of the territory ”declared Florent Chayet, President of the FFBaD.
