In just under two years, the Puma sports brand managed to put its name on all the clubs associated with the City Football Group for the paltry sum of 700 million euros. And the company doesn’t stop there.
Neymar and Puma could join
Manchester City, PSV Eindhoven, AC Milan, Valencia FC and a renewal with German club Borussia Dortmund were all part of the plan and completed. Moreover, in Spain, for example, it is registered with the LaLiga brand (the competition ball, for example, has the Puma emblazoned). The German firm continued with its efforts to get more attention this summer and doubled its commitment with the eventual signing of Neymar.
Second Fish diary, the PSG superstar (note that the team’s producer is Nike) will break its contractual relationship with the Nike brand next Tuesday, the company that has sponsored him since he was 13, long before he became a professional. Neymar did not appear in the latest advertising campaigns of the American brand.
Buy Nike or hello Nike? Paris Saint-Germain Brazilian striker Neymar.
ALAIN JOCARD (AFP)
During Neymar’s first starring role at Santos, Nike even provided the sports equipment for the club. The Brazilian’s exit from their ranks will have a significant impact on the American company, which has based its marketing on the sponsorship of teams from the main cities of the world: New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Seoul and Milan.
PSG benefited from Nike – to the tune of € 70m a year – thanks in large part to the arrival of Neymar from Barcelona for a world record. But Nike is losing some strength in Europe, and from next year they will they only have Barcelona, PSG, Inter Milan, Chelsea, Tottenham and Galatasaray under their wing, although they have added the current Premier League champions, Liverpool. It’s still a very decent customer list, but the loss of Neymar would be a major blow to PSG and Nike.
