The surrealism of the sports world will never cease to amaze us. It is a market that moves by different dynamics and rules than any other business market. But this is not the fact when we talk about the future of Leo Messi and Barça. I want to decode and analyze the communicative fact itself. It must be made clear that it is not a fight on an equal footing, communicatively speaking, and that the Argentine star has to win and has come out to attack.
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