Roger Federer has a GOAT collection worthy of Rolex watches

If it weren’t for the coronavirus pandemic, Wimbledon would have ended this week. In an alternative universe, the winners, dressed clearly in white, are applauded while holding a trophy or a large fancy plate. They probably also wear a couple of big watches. This is because the worlds of watches and tennis have been united for decades, as brands have tried to align themselves with the status of the country sport club and its ultra-marketable stars. In addition to the aesthetic appeal of sport and luxury veneers, sport is a perfect stage for watches because they can be worn during matches. The trend started in the 80s, when Boris Becker, Stefan Edberg and Andre Agasssi wore their Ebel models on the field. Today Nadal famously wears his Richard Mille during the game, while Serena Williams collects the majors in Audemars Piguet. But no player has benefited from the love affair of the watchmaking world with tennis like Roger Federer, who made an agreement with Rolex back in 2006 and has since accumulated a world-class collection.

Rolex GMT-Master II by Roger Federer “Batman”

Virtually every Grail watch that Rolex collectors have bypassed in recent memories has been seen on Federer’s wrist. In 2011, he arrived at a press conference wearing a “Big Red” Rolex Daytona, while after winning the Australian Open 2017, he entered the aforementioned “Batman” GMT. Photos like these are exactly the reason why Rolex pays the Swiss legend: Federer basks in victory, holding a trophy with his watch in plain sight, it is the fastest way to connect your product to excellence. Rolex burns its brand by being in the right place at the right time. When Mercedes Gleitze swam on the English Channel (the second time), he wore a Rolex Oyster. When Edmund Hillary climbed Everest, he wore a Rolex. Now when Fed climbs to the top of the proverbial mountain in his sport – which he has done more than anyone else in the history of the sport – he wears a Rolex.

Courtesy of Richard Mille, Getty Images

Rafeal Nadal Richard Mille RM 27-03

There is a way of saying in the world of sport that the best skill is availability, that all the talent in the world doesn’t matter if you can’t stay on the field. The phrase also applies to watches. It’s nice that Federer can show off his pieces before and after the games, but Nadal can wear his while apply a beating. The Richard Mille RM 27-03 was specially designed to handle the strength of Nadal’s swings and light enough not to distract obsessive and ritual Spanish. Even the design, which has the color of the Spanish flag, is made especially for Nadal.




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