“This is our sisterhood,” Devin Booker told GQ. “Ever since I was in Phoenix, I have decided to support the [Phoenix] Mercury players and support for the WNBA as a whole. Many of the things they do are not recognized and need the treatment they deserve. I was inspired by them, which made it easy to put on the hoodie and give them the support they deserve. “
The great moment of the sweatshirt is the result of a massive coordinated attack by ESPN and WNBA. ESPN has sent more than 50 sweatshirts to celebrities “with custom elements”, according to a representative of the network. The NBA bubble alone received over 140, which were distributed among the teams. The result? Nearly 200 athletes and celebrities together ended up posting themselves in the hoodie. The real big gain came in the form of a different number: the first game of the season between Los Angeles Sparks and Phoenix Mercury was the most viewed WNBA opener since 2012. Overall, the number of spectators on the opening weekend increased by 63% of the average game in the 2019 season.
Not even the NBA players were the only ones to build support on the WNBA. Lil Wayne, the large receiver Michael Thomas of the New Orleans Saints and the nascent tennis star Naomi Osaka, have also published all their images in the hooded sweatshirt of the WNBA. The new images arrive on a wave of broad support for the long underestimated WNBA. Long before the crush on orange sweatshirts over the weekend, NBA players supported the WNBA in several ways. LeBron James has already worn equipment to support the Las Vegas aces. Kobe Bryant was one of the greatest cheerleaders in the league. In the past Kyrie Irving has pushed Nike to give WNBA players first access to its designer shoes, and just yesterday donated $ 1.5 million to cover the wages of women sitting outside this season.
Celebrating the start of the WNBA season is natural for NBA players, who, after all, are fans of hoops just like all of us. After months without sports, who wouldn’t be excited about the start of the WNBA season? As Tucker wrote in an Instagram caption, “Basketball is back!”