AC Milan plans to follow the Liverpool blueprint after announcing a groundbreaking partnership with Jay-Z’s Roc Nation agency.
Italian giants unveiled the unorthodox partnership on Thursday, said to be the first of its kind between a sports team and a global entertainment agency.
“This partnership between AC Milan and Roc Nation is a meeting of two powerful organizations with strong core values,” CEO Ivan Gazidis told the club’s official website.
“Our shared commitment to inclusiveness, progress, and excellence will drive everything we do, and I’m very excited about what’s to come.”
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And the legendary club now wants to repeat Liverpool’s rise to the top after its dominant triumph in the Premier League ended a 30-year title drought.
Their chief revenue officer, Casper Stylsvig, announced that they had spoken directly to the Anfield Club about emulating their path to success.
“We spoke to Liverpool because they went the same way as they do now,” Stylsvig told The Associated Press.
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“We are working very hard to get back to where we should be, and from that perspective it helps to open doors when you’ve won seven Champions League.
“Playing European football is high on the agenda. It is our natural habitat and we should be somewhere.
“Four or five years ago, nobody thought of Liverpool and saw where they are now. You obviously play very attractive football.
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“They win, they have a fantastic manager, a fantastic team and now they are following from a commercial point of view.
“It took some time, but your model seems to be working. We are obviously a global brand.
“I’ve probably talked too much on the Italian market in the past few years and [ coronavirus ] somehow pushed us to think more globally again. ”
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