Es raging for power at Hamburger SV, once again. The focus of the argument: Bernd Hoffmann, the CEO. In recent weeks, he is said to have clashed several times with Jonas Boldt, head of sports. Sometimes it was about the newcomers during the winter break – Boldt wanted to sign the Slovak Robert Bozenik, Hoffmann the Cologne Simon Terodde, ultimately Joel Pohjanpalo came from Boldt’s former employer Bayer Leverkusen. Sometimes it was about statements that sounded a bit brisk in some ears, for example when Hoffmann said after the 0: 3 in Aue at the beginning of March: “Honeymoon is over.” He meant Boldt and trainer Dieter Hecking, who had worked quietly and successfully until then who, however, were unable to position HSV in such a way that they can safely plan their return to the Bundesliga. In reality, however, it is all about one thing: the power in the club.
It is an open secret in Hamburg that Hoffmann is only too happy to be the center of attention. Even during his first term in office, some called him the “Sun King”. He, the qualified business graduate, who came to HSV through his work with a sports rights marketer, amazed in 2005 by seeing HSV in the top 20 in Europe five years later and even in the top 10 ten years later. Fifteen years later, in 2020, the club is not even among the top 18 in the republic. And Hoffmann is once again targeting a competence dispute within the HSV. In the summer of 2009, sports director Dietmar Beiersdorfer had to go, is Boldt to follow?
Bold influence waned
Hoffmann himself seems to be sitting in the hot chair. Klaus-Michael Kühne, the patron of the HSV, said to the online presence of the “Zeit” when asked whether there will be a personnel change at the HSV in the foreseeable future: “I hope so.” Experience teaches that speaking of the eighty-two year old are dangerous. Kühne is pursuing its own agenda. Since Hoffmann was appointed CEO in September 2018, Kühne’s influence has sunk. This hurts the noble fan, who has already pumped millions into his heart club.
And that can change quickly. Although it is said that the HSV can cope with the corona pandemic and the expected economic damage in the tens of millions, in any case, the association makes this situation vulnerable. By the way, Kuehne supports Marcell Jansen as a new member of the AG board. The former professional is 34 years old, a newcomer to the business. It’s a risky game they’re playing in Hamburg.