Baltimore quarterback Ravens Lamar Jackson has filed a lawsuit against Amazon, claiming that the world’s largest retailer on the Internet is allowing third-party vendors to sell unlicensed products using its similarity and registered trademarks.
In the complaint, the incumbent NFL MVP is seeking Amazon to remove those products, some of which feature lines such as “Lamarvelous”, “Action Jackson” and “Not bad for a backback”, as well as providing compensation and damages.
Jackson asked “the court would require Amazon to count the sales generated by the goods with Jackson’s name, image or likeness and ban the website from offering those items without authorization,” according to the lawsuit. Jackson is also looking for further damage that he feels “Amazon has been inflicted on him and his company.”
The lawsuit claims that Amazon’s actions have brought “significant damage” to the Jackson brand. He runs his own merchandising company, Era 8 Apparel.
Jackson became the NFL’s second unanimous MVP after leading the league with 36 touchdown passes and setting the championship record for most yards running from a quarterback in one season (1,206).