The Novak Djokovic foundation shows a different facet of the Serbian star. A champion on the pitch, the Serbian has a golden heart off the pitch.
His foundation, which he manages together with his wife Jelena Djokovic, has great philanthropic ambitions. It works for early school education of Serbian children. The initiative is close to the heart of Novak as it has direct experience of growing up in an unstable Serbian society.
This is a part of the letter Novak wrote while laying the foundation of the organization –
“I come from a war-torn country, a place where many children don’t dare dream big. I was lucky enough to have the support of my whole family during the growth. They believed in me and dreamed with me. Because of their trust, love and support and all the hard work invested, I made my biggest dream come true. I became one of the best tennis players in the world. “
Find out more – The heart touching story behind the Novak Djokovic Foundation anthem
What inspired the Novak Djokovic Foundation?
There are currently 1.80.000 three year olds in Serbia. However, every second child does not have access to preschool education. In addition, there are 2500 locations in Serbia without kindergarten infrastructure. This leaves at least an advantage for 90000 children.
Based on these discrepancies, the Novak Djokovic Foundation was founded in 2007.
The organization has an intelligent working model. It only invests in projects that it considers sustainable for a longer period. In developing countries, top-down approaches usually don’t work. This means that it becomes important to spread to local communities through certain contact points.
The foundation’s website reveals that they adopt a collaborative approach. This implies working with local authorities to train and empower teachers. Additionally, self-sufficient schools and programs help children make their dreams come true.
The main programs include school adaptations, teacher support and development programs.
What does the foundation mean for Djokovic?
“While I am still young and I have a lot of people’s attention, I want to start building my philanthropic heritage. I want to share the attention on me with the work done by my foundation and help as many children as possible in Serbia. Through the education, they too can be part of our collective effort to reduce poverty and social exclusion. ”- Novak Djokovic.
Find out more – “My father in Serbia has a mini museum” – Novak Djokovic
This clearly shows that the foundation is part of Novak’s larger plan to leave a legacy. It comes from the point of wanting to do something for your community. We commend Novak Djokovic for his efforts.