Real Madrid El Clasico’s next showdown with Barcelona is on stage for a British television audience in the early evening.
La Liga president Javier Tebas has announced that the clash between the two Spanish giants will take place on Sunday 1 March, with a kick-off at 20:00 in the UK.
The start time of the evening was confirmed when La Liga launched its dedicated UK channel, which will be available through Premier Sports and on Sky and Virgin.
Tebas said at a launch in London: “We are playing the game for a large European audience to appeal to British viewers and make sure it is a good time.”
La Liga has struggled in the UK for programming since a disastrous deal with Eleven Sports, but is now reacting to attract British viewers.
They also unveiled plans for a news channel to reinforce their programming, a magazine show and revolutionary hologram interviews.
Former Tottenham boss Mauricio Pochettino was the guest of honor at the launch and said: “It’s a very exciting football, great managers and fantastic fans.”
Pochettino was reluctant to talk about his next move as manager, but made clear where the destination would likely be.
He added: “England and Spain are the two best leagues in the world”.