Simon Garlick is the new CEO of Dockers
FREMANTLE has appointed former Sydney and Western Bulldogs midfielder Simon Garlick as new CEO.
Garlick, who played 137 games for the Bulldogs and 44 for Sydney between 1994-2004, takes over from Steve Rosich.
Rosich was fired on the same day at the end of August as coach Ross Lyon.
Rosich addresses the media after firing Ross Lyon. Photo: AFL photos & # 39; s
Garlick was the Bulldogs CEO between 2010 and 15 and more recently he was the CEO of Bastion EBA, an independent marketing, communications and commercial agency.
The 44-year-old said he was honored to get the job at Fremantle.
"This club has so much potential," Garlick said.
"Although the Fremantle Football Club has a relatively short history in the AFL, the region is one of the richest football areas in Australia and the club's support base is as important as it is passionate.
"The foundation has been laid by some great football people, and not just with regard to the history of the club. Fremantle plays at a world-class location at Optus Stadium and the facilities at Cockburn are excellent.
"My background and experience have helped me to understand and understand the importance of continuing to build a team ethos and culture, which will contribute to lasting success."
Garlick & # 39; s strong commercial background was crucial for him to secure the role, and he is eager to re-engage Dockers members and fans after a turbulent season.
Fremantle registered the largest drop in membership in 2019, with 7.56 percent to 51,431, but President Dale Alcock believes the club can become an AFL powerhouse on and off the pitch.
"(Applying for the position of CEO) I kept coming back to the potential that this club has of a supporter and membership that we have already seen when it is going and what it can be," Garlick said.
"You go through a list of elements that tend for a club to really explode, categorize and there's a lot in line from that perspective."
The arrival of Garlick still makes many changes in Fremantle, as the club published their fourth consecutive year without a final appearance.
Justin Longmuir has been appointed head coach for a three-year deal, while former Dockers and Power hard nut Josh Carr have signed up as an assistant this week.
Club-loyal players Aaron Sandilands (retired) and Hayden Ballantyne (no longer registered) will not be in the club next season, while Ed Langdon was traded to Melbourne on Friday.
Wingman Bradley Hill would like to become a member of St Kilda, but it remains to be seen whether a deal can be concluded.
. (tagsToTranslate) AFL (t) Dockers from Fremantle