Sport A new logo for Paris 2024

A new logo for Paris 2024

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A new logo for Paris 2024

OJ.

For once, Paris is not symbolized by a French cancan dancer or the Eiffel Tower … If the emblematic cluster of scrap appeared on the logo of the bid committee of the capital for the organization of the Olympics of 2024, he disappeared from that of the organizing committee that unveiled Monday night, at 8:24 pm (do you have it?) his new visual identity. It is built on two Olympic symbols: the gold medal and the flame. The combination of the two draws the face of a Marianne – some will rather think of Louise Brooks – whose femininity is emphasized by a pair of lips to pulposity that could be controversial. "This is the first time a face appears on an Olympic logo, trumpet on the organizing committee. And the first time we use the same emblem for the Olympic and Paralympic Games. " The logo, created by the agency Royalties Ecobrandings, is a double nod to the Olympic Games previously organized Paris: those of 1900, where women were for the first time allowed to participate, and those of 1924, in full period Art Deco, evoked by a font specially designed for the occasion. (Photo Organizing Committee, Paris 2024)

. (tagsToTranslate) Logo (t) Candidate from Paris for the

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