Mediapro is late. The Spanish audiovisual group, holder of TV rights for eight of the ten matches of each day of Ligue 1 and Ligue 2 from 2020 to 2024, announced in early July the appointment of the director general of its future chain dedicated to the championship of France. But radio silence on the side of Barcelona, headquarters of Mediapro (owned by the Chinese group Orient Hontai Capital). No ads have taken place yet.
What cause a wave of concern in recent weeks in the ranks of club presidents L1 and L2 against this newcomer in the French landscape.
Distribution agreements are under negotiation
The professional football league, responsible for marketing audiovisual rights, is currently reassuring. It is closely following the evolution of the file but remains confident, for the moment, Mediapro's ability to complete the launch of its future channel. On the positive side, distribution agreements are currently being negotiated with the French market leaders.
On the side of Mediapro, it is said that the project is still to launch its own channel, without reselling rights to incumbents (Canal Plus, BeIN Sports or RMC Sport for example). The financial stakes are huge. Mediapro has committed to paying French football a record amount of more than one billion euros annually from August 2020.