Real Madrid Los Blancos starts their tour in Montreal
RReal Madrid's pre-season starts in Montreal, Canada, the home country of David Hopkinson.
Hopkinson, known as Hoppy at some, the global head of partnerships is at Real Madrid.
He has worked in sports for almost three decades, working for the Toronto Raptors basketball team at the age of 20 when he formed part of a group of 23 youngsters who were given roles at the recently approved NBA franchise.
This was before the team's introduction to the league, long before they became NBA champions.
While he was on to other positions in Toronto, he had never worked outside of Canada and didn't know any Spanish when Real Madrid approached him for a year ago.
At that time, he was working with MLSE, a Canadian company that works with major sports teams and broadcasters.
He responded by labeling the Real Madrid opportunity as a magical one and he made the move to the Spanish capital, learning the language first of all.
Those who saw him take his first steps around the Estadio Santiago Bernabeu offices claim that they are quickly understood the values of Real Madrid and the structure of a club where the members are in charge.
One of his challenges is to boost Real Madrid's presence in North America and their summer tour will surely open some doors along the way.